Excellence
We work at it with all our heart. Every file is checked before it leaves the studio, and nothing goes out rushed.
About TG Creative StudioA real studio, with a real person behind it.
TG Creative Studio is a founder-led brand and website design studio in Cebu City, Philippines, started in 2023 by Derrek Anselm “Dian” Calderon. Dian has designed for more than 50 businesses since 2020 and stays on every brand identity project as creative director.
Founder & Creative Director
Dian
Designing since2020
- 6years designing brands and websites
- 50+businesses designed for
- 20+industries, from clinics to bakeries
- 2023the year TG Creative Studio began
Our story
From freelance designer to founder-led studio
Hi, I'm Dian, the founder and creative director of TG Creative Studio. I started designing in 2020, taking on logos, social posts and websites for small businesses that needed help looking professional.
Over the next few years, the work grew. I designed brand kits for restaurants, bakeries and apparel labels, and through an agency partner I designed websites for about 30 US brands, many of them healthcare practices and service businesses. Altogether, I've now designed for more than 50 businesses across more than 20 industries.
By 2023, I knew I wanted more than a job. I wanted to build something that could serve a lot of people. TG Creative Studio is that start: a real company with a clear process, published prices and a standard of care that doesn't depend on which day you catch me.
Why I started a studio, not just a freelance profile
I kept meeting owners who had been let down before. A designer disappeared halfway through. A quote kept growing. Files arrived in formats nobody could open. Their businesses were excellent, but their brands made them look smaller than they were.
I also noticed how much those owners cared. A bakery owner up before dawn, a contractor answering calls from a job site, a therapist building a practice one client at a time. They deserved a design partner who cared as much about the details as they did.
A studio fixes the old problems with structure. Every project has a signed agreement, a written timeline and milestone payments. Every design comes with a recorded walkthrough, so you understand the thinking. And you always know who is responsible for your brand, because it's me.
The founder stays on the work
A small production team helps with things like resizing assets and building out social templates. I stay on every brand identity project as creative director, from the first moodboard to the final files. Proposals and kickoff emails come from me, too.
The name
What TG stands for: Techne Graphe
TG stands for Techne Graphe. Techne is the Greek word for art, craft and skill. Graphe means writing, and in the New Testament it's the word used for Scripture. Put together, the name means skilled work, guided by wisdom.
The idea comes from Bezalel, a craftsman in the book of Exodus who was filled with wisdom, understanding and skill so he could create beautiful designs. It reminds us that good design takes both talent and good judgment.
Faith shapes how we work: honest timelines, careful files and kindness in every email. It doesn't decide who we work with. We welcome clients of every background and belief.
Wisdom in every detail.
What we value
Five values behind every project
These aren't slogans on a wall. They decide how we quote, how we give feedback and what happens when something goes wrong.
Honor
We keep our word and respect your time, money and trust. That means clear quotes, honest timelines and credit where it's due.
Kindness
Kindness in words and in action is Dian's life motto. Expect gentle, specific feedback and patient explanations.
Faith
Our skill is a gift, and we steward it with gratitude. Faith is lived out in integrity, not pushed in client work.
Growth
We get better with every project and help our clients and team grow too, with honest reviews of our own work.
Kind, reliable, talented
That's how we hope clients describe working with us. If we ever fall short of it, we want to hear about it.
Working together
What it's like to work with a founder-led studio
You get the polish of an agency and the attention of a founder who treats your brand like her own. Here's what that looks like day to day.
You talk to the founder
No account managers in between
Your discovery call, kickoff and design presentations are with Dian. Decisions and approvals live in email, so nothing gets lost.
You see the thinking
Recorded walkthroughs for every review
Each design comes with a short video that explains the choices, so you can review on your own time and share it with your team.
You know what's next
A dated plan for every phase
Every email ends with the next step and a date. You'll always know where your project stands and what we need from you.
First steps
How to start working with TG
Getting started is simple, from your first call with the founder to your kickoff. Here's what happens, in order.
1. Book a discovery call
Pick a free 30-minute slot on Calendly inside our shared hours. Tell us about your business, what's prompting the change and when you'd like it done. There's no pitch deck and no pressure.
2. Get a written quote
Within one business day, you'll receive a recommendation for one package, a dated timeline and the payment schedule. If something is unclear, reply and ask. The quote stays the same unless the scope changes.
3. Sign, pay the deposit and begin
You sign the agreement, pay the deposit through Wise and complete the brand questionnaire. The project clock starts once both are in, and we book your kickoff call inside our shared hours.
Prefer to read before you talk? Every package and price is published on our pricing page.
Where we work
Based in Cebu, working with clients worldwide
TG Creative Studio is a home studio in Cebu City, Philippines. We work with established small businesses in the United States, the United Kingdom, Canada, Australia and New Zealand, and we've worked with clients in the US, the UAE and Norway.
Our studio hours are 8 am to 4 pm and 9 pm to midnight, Philippine time, Monday to Friday. That gives every main market a daily window for live calls. Everything else moves by email and recorded video, and we reply within one business day.
Experience you can check
Our past work spans healthcare and medical practices, mental health, chiropractic, legal, real estate, financial coaching, wellness, restaurants, bakeries, food distribution, apparel, barbershops, wedding coordination, podcasts, nonprofits, churches, engineering and trades like plumbing, HVAC and electrical. You can see selected projects on our work page, or browse the full archive on Behance.
Where TG is going
TG Creative Studio is the first company in a bigger plan. Over time, we hope to grow into a family of companies that creates good jobs for Filipino designers and marketers, gives generously to people in need and, one day, trains the next generation of designers. It all starts with doing excellent work for the clients we have today.
As the team grows, the founder-led part won't change. New designers will be trained on the same process and the same values, and Dian will stay on every brand identity project as creative director. A founder who signs every proposal has a strong reason to make sure the work is right, and that's the promise we want to keep as TG gets bigger.
Daily live overlap
Calls happen in our shared hours. Your local time:
- US & Canada East
- 9 am to noon
- US & Canada West
- 6 am to 9 am
- United Kingdom
- 2 pm to 5 pm
- Australia East
- 11 am to 7 pm
- New Zealand
- 1 pm to 9 pm
Hours shift by one when daylight saving changes. See all ways to reach us.
Honest fit
When another studio might suit you better
We'd rather tell you now than halfway through a project.
We're likely a great match if…
- You want one studio for your brand, website and monthly content
- You value a written process and a founder who stays involved
- You're comfortable working by email, video and scheduled calls
- You'd like a long-term partner rather than a one-off file
Consider someone else if…
- You need a designer in the room every day. A local agency or in-house hire will serve you better.
- You want a full-service ad agency. We don't manage paid ads yet.
- You need work in a language other than English.
- Your spend is under $900. A template or marketplace designer is a better first step.
Questions
About the founder and the studio
Who you'll work with, where we are and how we work.
Who will I actually work with?
You'll work with Dian, the founder and creative director, from your first call to your final files. A small production team helps with tasks like resizing assets and building out templates, and Dian reviews every file before it reaches you. Proposals, kickoff emails and design presentations come from Dian directly. As the studio grows, a client lead may handle day-to-day scheduling, but Dian stays on every brand identity project. You'll always know who's responsible for your brand.
Is TG Creative Studio a registered business?
TG Creative Studio has operated since 2023 and runs every project on a signed agreement with milestone payments. We're completing business registration in the Philippines under the TG Creative Studio name. If you're a US client and need tax paperwork for a foreign contractor, such as a Form W-8BEN, ask us during onboarding. If your company has other vendor requirements, tell us on the discovery call and we'll work through them together.
Why is the studio based in the Philippines?
Cebu is home, and it's where Dian has built her design career since 2020. Working from the Philippines lets us offer agency-level care at prices small businesses can plan around. The Philippines also has a deep pool of English-speaking creative talent, which matters for the team we hope to grow. Our hours overlap every main market each working day, so distance rarely slows a project down.
What does faith have to do with a design studio?
Faith shapes how we work rather than who we work with. It shows up as honest quotes, careful work, kind communication and keeping our word when no one's watching. It's also where the studio's name comes from: Techne Graphe, craft and writing. We don't bring faith into client work unless a client asks for it, and we welcome clients of every background and belief.
Can I see work you've done for other businesses?
Yes. Our work page shows selected brand, website, menu and apparel projects, and each one opens in full on Behance. Some of our website work was done for US brands through an agency partner and is covered by confidentiality, so we describe it without names. We're adding new case studies as projects finish. If you'd like to see work from a specific industry, ask on your discovery call and we'll share what we can.
How long has Dian been designing?
Dian has designed brands and websites professionally since 2020, which makes six years of experience. In that time she's designed for more than 50 businesses across more than 20 industries. That includes about 30 websites for US brands through an agency partner and around 20 brand identity kits in 2025. TG Creative Studio launched in 2023 to bring that work under one clear, dependable process.
Do you work with startups or only established businesses?
Our process is built for established small businesses that have outgrown their look, and rebrands are our specialty. Startups are welcome when they arrive with a clear idea of who they serve. If the direction is still forming, we suggest a Brand Strategy Session for $350 before the moodboard. Some newer businesses start with Logo Essentials at $950 and add the full brand identity later.
What are your working hours?
Studio hours are 8 am to 4 pm and 9 pm to midnight, Philippine time, Monday to Friday. That's about 9 am to noon on the US East Coast, 2 pm to 5 pm in the UK and most of the working day in Australia and New Zealand. We reply to every email within one business day. Weekends and Philippine public holidays are off unless we've agreed otherwise in advance.
Ready when you are
Let's make your brand look as good as your business
Book a free discovery call, or email us a few lines about your business. We'll reply within one business day.
